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The one, who believes, that in our time defined by freedom and self-determination these rules are outdated, is mistaken. A look at hip-hop, gothic, punk or rock culture reveals similar rules, prohibitions and insider codes. Is it necessity or desire, compulsion or play that is being celebrated in stridently colours or dimly dark in front of our eyes? In any case, it is extremely creative. However, why does every sport needs its own dress? Why are there hiking clothes, city shirts, knitted jumpers and pinstripes? Many questions need to be answered. Holger John curated the exhibition artistically.